Jeff Van Grootel is the Director of Business Development, Construction Materials Division for INFORM GmbH. Jeff brings over 30 years of in-depth construction industry experience, both on the producer and equipment supplier sides. He joined INFORM in September 2022, and in his current role he leverages INFORM’s AI-powered transport planning software for the cement, aggregates, ready-mix and asphalt logistics markets across North America. Jeff’s higher education includes his mathematics and computer science studies at the University of Waterloo.