In 2023, Turner Mining Group and Turner Staffing Group received an application every 45 minutes, totaling nearly 12,000 applications. In 2024, they are on pace to receive over 20,000 applications. Their success lies in building a strong brand that educates, excites, and encourages blue-collar workers globally to pursue careers in mining. In this session, Thomas Haun and Sarah D'Amico will share their approach to building Turner Mining Group and Turner Staffing Group—a company connecting talent to top aggregate, mining, and construction firms across the U.S.—and reveal best practices for building a brand that attracts sustainable talent. Amid a labor shortage widely discussed in the mining industry, the Turner suite of companies has consistently demonstrated an ability to attract talent to the industry. Attendees will learn best practices, content strategies, and how to build a brand that people genuinely want to work for, setting it apart from the competition.